Ex. Bike-Share CEO Wants To Bring Big Tech’s Data Ambition To Public Procurement

Interview with Erdem Ovacik, CEO of Mobility Impact Market (prev. CEO of Donkey Republic).

What if we could give micro-incentives to a variety of shared mobility modes to identify the best effects on replacing private car rides?

In our latest interview, we sat down with Erdem Ovacik, former bike-share CEO and now pioneer of what he calls a mobility impact market, a fresh approach for public procurement in mobility.

If you’re involved in shared mobility you’ll want to read this: Erdem explains how cities can combine micro-incentives, data-driven behavior measurement and flexible procurement models to drive real impact, reducing private-car dependency, boosting micromobility and making public spending smarter.

CEO of Mobility Impact Markets, Erdem Ovacik.

Topics covered in the interview:

  • What Mobility Impact Market is

  • The role of data in incentivizing the right rides

  • What cities are asking for right now

  • What’s next - plans for 2026

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