Mobility RFI Strategies, French Carpooling Report and Nudging effects on Short Ride-Hail trips
Check out our new article showing strategies to create and answer Mobility RFIs, delve into France’s successful short-distance carpooling model and best practices for regulations and tendering, and discover how super-app nudging can convert short taxi rides to escooters.
Article
Cracking the RFI Codes: Strategies for Mobility Request-for-Information (RFI) Processes
By Lars Christian Grødem-Olsen, MD Movability

What is an RFI ?
An RFI (Request-For-Information) is a market dialogue process to gather market insights. The RFI guides a procurement, by showing procurers what’s on the market and at which terms.
Highlights from our article
We share two examples of cases where procurers would have been better off with an RFI or market dialogue process: 1) When tendering a new software solution a client of ours could have induced more competition on their desired specifications by issuing an RFI. 2) Three municipalities who significantly overestimated their bargaining power when regulating and charging Micromobility Operators for entering their markets, leading to failed regulations that could have been avoided through market dialogue and validations from a third-party.
We share categories of RFI questions for different Mobility markets.
We show how the RFI process can be used for match-making between parties and make sure a partnership or strategic direction is worth the procurer or suppliers time.
Underlying context, facts and assumptions help gain a strategic advantage over competing suppliers and create healthy competition for procurers.
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Mobility Research
Short-distance carpooling trips doubled in France in one year
Movability has published a report on short-distance carpooling in France, where the government introduced a carpooling plan with an annual budget of €150 million to support carpooling initiatives.
Currently, 400 cities are subsidizing carpooling. As a result, passengers pay an average of just €0.49 per trip for a 22-kilometer journey, while drivers earn an average of €2.17 over the same distance. Trips on platforms have doubled in one year.
Through consultations and interviews with two of France’s largest operators, we identified several best practices for regulations and tenders at both local and national levels.
Here is an excerpt from the report of best practices:
Successful programs focus on community engagement, track key metrics to gauge success, and view operations and operators holistically to score bids
Several operators interviewed stressed the importance of service quality, since some PTAs mistakenly think they are primarily procuring an app. One operator told us: “We are an operator, not primarily a platform”
PTAs need to assess which types of services are needed, where, and at which stage in the launch:
Matching can cover the entire territory quickly at limited cost at the beginning
Lines can support high frequency public transport service, at lower cost to lower-density areas
Download our full report here for an in-depth look at our French case study and the rest of the best practices we’ve identified.
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Super-apps can contribute to convert short taxi-rides to escooter-rides

The Institute of Transport Economics conducted an experiment with Bolt nudging users in their app from short ride-hail trips over to escooters across European cities in 2021. The test was conducted showing escooter as a cheaper option alongside taxi alternatives to getting to a specific location.
In Oslo alone, an impressive 55% of nudged e-scooter trips replaced ride-hailing journeys.
Moreover, users who received these nudges were more likely to continue choosing e-scooters later on—replacing significantly more car trips than the 5–10% recorded in previous studies.
By simply offering in-app information, this approach effectively shifted travel behavior without adding costs, making it an appealing alternative to traditional measures like taxes or bans.
News
Stories we loved this month
1. Donkey Republic is EBIT+
Donkey Republic reports that they were EBIT positive in 2024 with an EBIT result of 130K EUR.
We hear from an increasing amount of bike-share and escooter operators that are optimistic and that report of an increased willingness to invest in entering new markets.
2. Mayten acquires Micromobility Industries
Prabin Joel Jones, who has shed light on shared mobility profitability and hidden accounting numbers for a while with his company Mayten, recently acquired Micromobility Industries.
“I’m thrilled to welcome Micromobility Industries as part of Mayten and look forward to working with Horace and James to scale the brand further.”
We congratulate both parties, and look forward to this years conference!
3. Citi Bike increases prices (again)
Following a recent summer hike, Lyft increases prices again. For us this shows the importance of a) create bike-share tenders where winners win partly on price and b) the need to understand profitability metrics on both sides to ensure a fair competition and that the operator is able to keep operating for several years.
Do you have any additional feedback or specific requests for topics you'd like us to cover?
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Best regards,
Lars Christian Grødem-Olsen, Advisor and MD at Movability and Head of Movabl.co
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